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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Kweichow Moutai December 31, 2024 23:28 GuizhouIn the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.

Source: Maotai Rong Media CenterMaotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.

Kweichow Moutai December 31, 2024 23:28 GuizhouProduct design culture sharing and tasting skills explanationOne bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.